Suppression always beats targeting. However a campaign is configured, a suppressed address cannot be selected.
Two scopes
| Scope | Triggered by | Effect |
|---|---|---|
| Advertiser | Someone unsubscribing from your campaign. | That address is excluded from all your future campaigns in that market, permanently. |
| Global | A hard bounce, a spam complaint, or a verified data-deletion request. | The address is excluded platform-wide, for every advertiser. |
What happens on a bounce
- The delivery is marked as bounced with the provider’s reason.
- The address is added to the global suppression list.
- The customer record leaves the active pool.
- A bounce record is archived, including a snapshot of the record at that moment.
- You receive one bonus customer credit for that market.
All five happen in a single database transaction, so a credit can never be issued without the suppression also being recorded, and a replayed provider event cannot mint a second credit.
Why suppression records outlive deletion
When a contact record is deleted, the suppression entry stays. It is the only thing that stops a later data import from re-adding the same person. Forgetting that someone asked not to be contacted would be worse than keeping the minimal record that they did.