Advertiser Responsibilities

Use the platform lawfully

• Comply with the marketing, privacy and consumer laws that apply to your business and to the markets you target.
• Only promote products and services you are legally permitted to sell.
• Hold any licence or registration your sector requires, particularly in financial services, healthcare, education and legal services.

Be honest in your campaigns

• Identify your business accurately as the sender.
• Do not make claims you cannot substantiate.
• Do not create false urgency or fake scarcity.
• Make sure your offer is one you will honour.

Respect the recipient

• Do not remove or interfere with the unsubscribe mechanism.
• Do not re-contact someone who unsubscribed through another route.
• Keep sending frequency reasonable.
• Treat a non-response as a no.

Handle data properly

• Do not attempt to extract, copy or reconstruct the customer database.
• Do not resell or share customer details you obtain through engagement.
• Keep any personal data you export from your own list secure.
• Honour requests from individuals to be removed from your records.

Look after your sending reputation

• Set up SPF, DKIM and DMARC on your sending domain.
• Use a business mailbox on your own domain rather than a free consumer address.
• Watch your bounce rate and act on mailbox health warnings.
• Do not connect aliases to try to increase capacity — it does not work, and it breaches the Email Marketing Policy.

What happens if you do not

We may pause a campaign, pause a mailbox, suspend your account or terminate it. For serious breaches we act immediately and without notice. We may also be required to share information with your email provider or with authorities.