Campaigns built for acquisition, not newsletters
Write once, personalise per recipient, send from your own mailbox, and see who clicked. The compliance parts are handled for you because they are not optional.
The campaign builder
- Rich text editor for composing visually
- HTML source editor for pasting your own markup
- Desktop and mobile previews side by side
- Subject line and preheader, both personalisable
- Headings, paragraphs, buttons, images, tables and links
- Colours, alignment and spacing controls
- Plain-text alternative generated and editable
- Save as a template and reuse it
Subject
A quick note for {{first_name}}
Preheader
Serving businesses across {{city}}
Hi {{first_name}},
We work with automotive businesses in {{city}} and thought this might be relevant to you.
See what we doUnsubscribe · added automatically
Merge fields that never embarrass you
The failure mode of every personalisation system is the email that arrives saying 'Hi {{first_name}}'. This one cannot do that.
| Variable | Resolves to | When it is missing |
|---|---|---|
| {{first_name}} | The recipient’s first name | "there" |
| {{last_name}} | The recipient’s surname | Removed, with the extra space tidied |
| {{name}} | First and last name together | "there" |
| {{city}} | Their city | "your area" |
| {{state}} | Their state or region | "your region" |
| {{category}} | Their business category | "your industry" |
Names arriving as ALL CAPS or all lowercase are tidied to normal case. Values are HTML escaped. A variable the platform does not recognise is removed, and the sentence is repunctuated around the gap.
From your mailbox, not ours
Campaigns come from an address your recipients can reply to, on a domain they can recognise.
Gmail
Personal Gmail accounts, connected over OAuth.
Google Workspace
Business mailboxes on your own domain. Recommended.
Microsoft 365
Business mailboxes over the Microsoft identity platform.
Outlook-compatible
Other Microsoft business mailboxes where supported.
We never ask for your password
Clicks, measured carefully
Enough to tell you who is interested. Not enough to build a profile of anyone.
What is recorded
- · The campaign, advertiser and market
- · An internal reference to the recipient
- · Which link was clicked, and when
- · A coarse user-agent family, e.g. “ios”
- · A hashed IP address, never the raw address
What is not
- · Open tracking pixels
- · Email addresses in URLs
- · Raw IP addresses against clicks
- · Cross-site tracking of any kind
- · Device fingerprinting
Security scanners in corporate mail gateways follow every link in a message. Those hits are flagged as automated and excluded from your clicked customers, so a gateway is not sold to you as a lead.
Deliverability, honestly
No email platform can guarantee the inbox, and any that claims to is either confused or selling. What actually determines placement is largely on your side of the line:
- Whether you send from a business mailbox on your own domain
- Your sending history and reputation
- What your email says and how it is written
- Whether the people receiving it engage, ignore it, or mark it as spam
What we do for you:
- Handle undeliverable addresses so they are never contacted again
- Add a one-click unsubscribe, which measurably reduces complaints
- Watch your mailbox health and pause it before lasting damage is done
- Stay strictly inside your email provider’s sending limits
- Point you at our help centre if you want to go further on technical setup
What it will never do: attempt to evade a spam filter, rotate mailboxes to get around a restriction, or treat aliases as extra capacity.
Questions
Can I paste my own HTML?
Yes. The editor has a source view where you can paste a full HTML email. Links are rewritten to tracking URLs and an unsubscribe link is ensured, but your markup is otherwise left alone.
What happens if a recipient has no first name?
Every merge variable has a fallback. {{first_name}} becomes "there", so "Hi {{first_name}}," renders as "Hi there,". A recipient will never see raw template syntax, and unknown variables are removed rather than passed through.
Do you track opens?
No. Open tracking relies on a hidden image that most modern mail clients now block or pre-fetch, which makes the number close to meaningless and the practice privacy-invasive. We track clicks, which are an actual signal of interest.
Can I use a different mailbox for different campaigns?
On Growth and Professional, yes — each campaign selects its sending mailbox, and bonus sends can use a different one again. Starter includes one mailbox per market, so all campaigns for that market send from it.
How is the unsubscribe handled?
Every message carries a unique signed unsubscribe link and one-click List-Unsubscribe headers, which mail providers surface as a native control. An unsubscribe suppresses the address for your account in that market immediately. You cannot disable this.
Start finding new customers
Choose your market, build a campaign, connect your mailbox. The platform handles the daily sending.
No refunds. Cancel any time — access continues to the end of the paid period.