Stay in view between the moments people are ready to buy
Most businesses are not ready the first time you reach them. A newsletter is how you are still there when they are.
Who a newsletter can go to
The mechanics are the same; the rules that apply differ, and the platform keeps them straight for you.
Platform customers
Reach new potential customers in your target category and region, on a recurring cadence.
- Uses that market’s daily customer reach
- We won’t find the same customer again for 180 days
- We find customers relevant to what you sell
- Unsubscribes are respected automatically
Your own list
Contacts you already own — existing customers, past enquiries, people who engaged with an earlier campaign.
- Does not use your daily customer reach
- Runs on its own schedule
- Kept entirely separate — they stay yours
- Still subject to unsubscribes and provider limits
The same tooling, pointed at a different job
Recurring schedule
Pick the days of the week and a local send time. The platform runs it.
Personalisation
First name, city, region and category, each with a sensible fallback.
Rich content
Headings, images, buttons, tables and links, or paste your own HTML.
Click tracking
Every link signed. See which sections actually get read.
Reusable templates
Keep the newsletter shell and change only the content each issue.
Unsubscribe built in
One-click headers and a working footer link on every issue.
A newsletter is still marketing email
Questions
What is the difference between a newsletter and a normal campaign here?
Structurally, nothing — a newsletter is a campaign with recurring content and a cadence that suits reading rather than pitching. The same builder, personalisation, scheduling, tracking and suppression apply. The difference is in what you write and how often you send it.
Can I send a newsletter to people who already engaged with me?
Yes, through your own list. Save the customers who clicked, add them to a list you upload and own, and run a newsletter against that list. It has its own schedule and does not consume your daily platform allocation.
How often should I send?
That is a judgement about your audience, not a platform setting. A monthly newsletter to a business audience is common; weekly is demanding of both you and the reader. Watch your unsubscribe and bounce numbers — they tell you more than any general rule.
Does a newsletter count against my daily customer reach?
A newsletter sent to new customers does, because it is reaching people we found for you. A newsletter to contacts you uploaded yourself does not — that runs on its own schedule, subject only to your mailbox and your email provider’s limits.
Start finding new customers
Choose your market, build a campaign, connect your mailbox. The platform handles the daily sending.
No refunds. Cancel any time — access continues to the end of the paid period.