Getting started

Create your first campaign

A walkthrough of the campaign wizard.

  1. Name the campaign — something you will recognise in a list of twenty.
  2. Choose the market. It determines which set of prospects the campaign draws from, and markets are never mixed.
  3. Choose the category, or leave it as All.
  4. Choose the state or region, or leave it as All.
  5. Choose the city, or leave it as All.
  6. Choose the sending mailbox.
  7. Write the subject line, and a preheader if you want one.
  8. Write the email. Use the visual editor or paste your own HTML.
  9. Add personalisation. Every variable has a fallback, so a missing name is never visible.
  10. Set the send time and the days of the week it should run.
  11. Review everything on one screen.
  12. Activate. The first run happens at the next scheduled time.
You will not see an audience preview or a customer count at any point. Those are deliberately not part of the product — see the Customer Data page for why.