Local businesses have an advantage and a constraint, and they are the same fact: your customers have to be able to get to you. That makes your target audience unusually easy to describe and unusually easy to get wrong.
Define the radius honestly
Ask how far a customer will realistically travel for what you offer. For a workshop or a clinic, that is often a single city. For a specialist service, it might be a whole state or region. Whatever the honest answer is, target that — not the country, and not the aspiration.
With Find New Customer you choose the state or region and, when your business is genuinely local, the city.
Say where you are, early
The first thing a local customer wants to know is whether you are near them. Put your area in the subject line or the first sentence. “A new training centre in Delhi” is a better opening than anything about your credentials, because it answers the question that decides whether they keep reading.
Campaigns can be personalised with the customer’s city, which makes this straightforward to do at scale.
Reach people consistently rather than loudly
Local trade is built on familiarity. Someone who has seen your name three times over two months is a different prospect from someone seeing it for the first time. Daily, modest outreach builds that familiarity in a way an occasional burst does not.
Follow up personally — this is your edge
A national competitor cannot phone someone the morning after they showed interest. You can. Interested customers appear in your dashboard with their contact details, and because your campaign was sent from your own mailbox, some will already have replied directly to you.
Expanding later
When you open a second location, run it as its own campaign for its own city rather than widening the first. Two focused campaigns outperform one vague one, and your original area keeps being served.